GMHLA Invests in Student Leaders for the 2026 WHLA Conference

The next generation of hospitality talent is eager, driven, and ready to learn—and the Greater Milwaukee Hotel & Lodging Association (GMHLA) is making sure they have a seat at the table.

We are thrilled to announce that GMHLA is sponsoring 10 student attendees to experience the premier industry event of the year: the 2026 Wisconsin Lodging Conference & Trade Show. This year’s conference is heading to the Kalahari Resort in Wisconsin Dells from November 1–3, 2026, and our sponsored students will be right there in the center of the action.

"Empowering the next generation isn't just a line in a mission statement; it’s an investment in the long-term vitality of Wisconsin’s hospitality ecosystem. By removing financial barriers, we give these students a direct pipeline to mentorship, education, and career-defining networks."

​Why the Wisconsin Lodging Conference is Invaluable

​For a student pursuing a career in hospitality, this event is a masterclass wrapped in a networking goldmine. Over the course of two days, attendees gain access to:
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• World-Class Education: More than 20 sessions covering the latest in smart operations, leadership, technology, and advocacy.
• The Trade Show Floor: Wisconsin’s only lodging-specific trade show, giving students an inside look at the vendors, supplies, and innovations keeping our hotels running.
• Dedicated Career Connection Tables: Exclusive breakfast sessions where students sit face-to-face with seasoned General Managers, Owners, and Resort Directors to ask questions and build professional relationships.

​Registration is Open: How You Can Get Involved

A thriving industry requires a collaborative community. Whether you are looking to scout fresh talent, discover new vendors, or elevate your own leadership team, registration is officially open. Here is how you can participate:
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• Attend: Bring your team! Immerse yourself in industry trends, earn continuing education insights, and reconnect with peers from across the state.
• Exhibit: Showcase your brand to serious decision-makers. Secure an 8' x 10' draped booth at the Trade Show on Monday, November 2, and get your products in front of Wisconsin's top hoteliers.
• Sponsor: Follow GMHLA's lead! Sponsorship contributions directly ensure that registration costs stay accessible for hoteliers and students alike. Packages are available to fit every budget tier.

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Don't wait until deadlines approach and rates increase. Let's show these 10 sponsored students the true power and warmth of the Wisconsin hospitality community.

Learn More About the Conference

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